Hello Fresh is the largest meal-kit provider in the United States and also has operations in Canada, Western Europe (including Germany and the UK), New Zealand and Australia.
Backlink Profile Overview
40k backlinks from 1.4k domains.
81% of backlinks are from pages with little Page Authority.
50% of the backlinks are from German websites.
50% of the Backlinks are images (often with also text)
Only 3% of backlinks are nofollow
Backlinks with Page Authority of 30 and above (according to ahrefs)
Backlinks for advertisement
Hello Fresh with 50% of its backlinks being images actually uses its own system of affiliation using banners as backlinks.
Organic Traffic Analysis
Hello Fresh ranks for over 70k Keywords (including blog) for
200k monthly organic visits + 50k for blog (subdomain)
Main Keywords generating traffic:
Brand / search terms with brand
Around 80k (40%)
thai curry (1k)
falscher hase (1k)
pak choi (2.4k)
rote beete (1.3k)
Blog as subdomain
gemüsebrühe selber machen
eierlikör selber machen
müsliriegel selber machen
nudeln selber machen
also:kohlrabi, brot ohne mehl, tzatziki, all 1.1k
Growth Hacking Landing Pages and Traffic
From around 7k pages indexed, over 650 pages each get at least 10 visits per month.