With half a million monthly organic visits, Home ToGo is dominating the German market as a search engine for holiday accomodation.
That is as much as airbnb.de but still way behind booking.com. This is achieved despite less backlinks than the two international giants.
Home ToGo is according to its website "the world's largest search engine for vacation rentals."
Backlink Profile Overview
124k backlinks from 500 domains.
96% of backlinks are from pages with little Page Authority.
50% of the backlinks are from German websites.
Backlinks with Page Authority of 20 and above (according to ahrefs)
Organic Traffic Analysis
Home ToGo ranks for over 120k Keywords for
500k monthly organic visits.
Keyword targeting and Traffic
Main Keywords generating traffic:
Brand / search terms with brand: around 30k (6%)
broad terms such "ferienwohnung(en)"/ Haus:
Places with "ferienwohnung"
ferienwohnung ostsee (6k)
ferienwohnung nordsee (4k)
ferienwohnung norderney (2.5k)
ferienwohnung berlin (2.3k)
ferienhaus ostsee (2k)
hausboot amsterdam (1.5k)
Growth Hacking Landing Pages and Traffic
From around 5.3k pages indexed, over 2300 pages each get at least 10 visits per month.
This is achieved mainly by creating landing pages for as many cities as possible and optimizing the page for Ferienwohnung + City / Location