DE

Mini case study: Wooga (Berlin)


Published: March 21st 2019

Description

Wooga is a mobile-first game developer in Berlin, Germany. The company develops free-to-play mobile and social games for mobile devices, such as smartphones and tablets and social networks like Facebook.

Founded: 2009

Executive Summary

In a very competitive industry, Wooga currently relies on brand and game names for organic traffic.

Its brand name gets more visits in Germany than in the US but its games are bringing way more organic visits in the US.

Only 10 pages are getting 10 or more visits per month.

24k SEO visits

11 pages get 10+ visits

Blog as sub-domain bringing 500 SEO monthly visits

Most traffic brand and game name related



Google Trends (in Germany)

Backlink Profile Overview

21k backlinks from 1.8K domains.
68% of backlinks are from pages with little Page Authority.
12% of the backlinks are from German websites.

Backlinks with Page Authority of 35 and above (according to ahrefs)

Organic Traffic Analysis

Wooga ranks for over 5k Keywords for
23k monthly organic visits.

Keyword targeting and Traffic

Main Keywords generating traffic:
Huge majority of keywords are either brand or games

Germany
wooga (1.6k)
bubble island(200)
pearl's peril (50)
june's journey (50)


US
pearl's peril (5k)
june's journey (1.5k)
wooga (1k)
diamond dash (350)


Pages with traffic compared to number of pages indexed

From around 500 pages indexed (excluding Blog), 11 pages each get at least 10 visits per month.









get in touch

Alex Bieth, MBA

SEO / SEA / Analytics Freelance Consultant


Get in touch


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