Reporting & Analytics Consulting




Google Analytics, Data Studio and Google Tag Manager

Web analytics is the measurement, collection, analysis and reporting of web data for purposes of understanding and optimizing web usage. Web analytics provides information about the number of visitors to a website and the number of page views.
GA Set-up & Views Creations
Filters & UTM, Custom Channels
Data Studio Reports
Google Tag Manager Set-up
Custom Events with Google Tag Manager
Exclude Internal Traffic from Google Analytics
Reliable data to make confident decisions.

In order to efficiently work in SEO, especially for on-page work, it is crucial to use reliable data, and analytics is key here in compiling reports which will enable for instance to identify the number of visits/unique visitors and conversions for specific pages and site sections, or compare data by device type or browser.



Google Analytics

Google offers a free version for an analytics tool: Google Analytics. Its set-up is quite straight-forward.



Google Analytics First steps

Activate the account by adding the snippet in the code (head section) for each page you want to track. Create Accounts / Views for each account: All Data, Test, Master Create Filters: exclude for instance all spam bots traffic and internal traffic. Create Reports and Dashboards. Correctly setup UTM for your marketing campaigns. Optimize continuously, analysing reports and acting accordingly (new reports, new filters, etc).



Google Search Console Integration

To get more valuable insight especially in terms of keywords, it is better to integrate Google Search Console to Google Analytics. GA itself does not show any keywords; they appear as not provided.

Relevant Tools and Resources

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Piero Milione International E-Commerce & Marketing Intelligence Manager @ Montblanc

Working with Alex has been smooth since Day 1. On top of being a great person, he is also a highly skilled SEO professional that understands the specific needs of the company. We have worked together on many different projects (meta tags optimisation, internal linking, site architecture, etc.) and his suggestions were always on point. All his feedback has been promptly implemented, leading to impressive increase in traffic quality (CTR, Bounce Rate, Conversion Rate). Alex is very effective and results-driven and I can recommend him for all things SEO.
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Tim Pohlmann Director Marketing Business Intelligence @ HelloFresh (Berlin)

Alex is a very reliable, experienced and passionate marketing professional. He offers a wide range of skills beyond Search Engine Optimisation (SEO). He is also a Marketing generalist and can work on strategic and analytical questions. Also, he has great talent for project management and Agile ceremonies. Alex delivered great impact and a powerful contribution to my team.
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Amandine Aman Marketing Director @ Holberton School,San Francisco

The project produced excellent results in a well-managed, effectively run process. Their high-quality work and responsiveness ensured the project was a success. It's been great to work with Alex as an SEO Consultant, he helped me set some solid foundations for future work.
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Hendrik Feige owner @ must-be (Leipzig)

Alex is a freelance SEO expert who proposes concrete measures based on a well-founded analysis and implements them independently. This gives me the opportunity to concentrate on my day-to-day business and at the same time keep my website up to date. Many thanks for the transparent and professional cooperation!
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Paul Fowler Online Marketing Manager @ Spiced Academy (Berlin)

Though the suggestions for improvement were only recently implemented, the work from SEO Berlino has inspired confidence in the site’s future performance. The team was insightful, quick, and easy to collaborate with, making them a strong partner. I couldn't recommend Alex more as an SEO consultant. Thorough, professional and easy to communicate with. Thank you, Alex!
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Richard Sfez CEO @ The Independent Photographer (Berlin)

Thanks to SEO Berlino’s efforts, site visit duration increased by 30 seconds, and the bounce rate decreased by 10%. The team provided valuable SEO insights and recommendations to improve organic traffic. A smooth workflow contributed to satisfactory results. Fast, reliable & professional SEO Consultant. Would definitely recommend. We have gained a lot of traffic since the implementation of his recommendations.
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Christina Gaither Marketing Manager @ dBs (Berlin)

The suggestions and analysis from the SEO Berlino team fulfilled expectations and helped the business make changes to the marketing efforts. As a partner, they were efficient, insightful, and easy to communicate with, making them a valuable asset to the project. They provided a wealth of knowledge on the industry and customised their approach for us.
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Thomas Rosa Da Silva Founder @ ImmobilienFoto (Berlin)

SEO Berlino was very effective and extremely professional. The site's ranking on Google improved, thanks to the work of the team at SEO Berlino. They had in-depth knowledge and expert know-how of SEO.


Get in touch

Alex Bieth
Owner @ SEO Berlino
SEO & Analytics Senior Consultant

E - [email protected]

Get in touch