N26 (Founded: 2013) is a fee-free “deposit account” online bank, Europe’s first completely mobile bank, with 2.5m customers.
N26 chose to keep the same top level domain for all countries, instead of localising its top level domains.
The main direct consequence is that it concentrates all its backlinks to one stronger domain.
Despite this, N26 depends very heavily on brand for organic search. Thanks to its very good brand awareness (Google Trends shows continuous increase since its launch), its organic monthly visits reaches nearly a quarter of
Keyword targeting for banking related terms though is currently not so successful but shows huge potential for further organic growth.
230k SEO visits
Only 150 pages out of 15k get 10+ visits
One top level domain for strong backlink profile
90% traffic brand-related
Backlink Profile Overview
306k backlinks from 5.5K domains.
87% of backlinks are from pages with little Page Authority.
11% of the backlinks are from German websites.
Same top level domain, subdirectory languages for optimal united backlink profile.
Many nofollow high PA pages: Bloomberg, filmow, espn: adverting campaigns.
Backlinks with Page Authority of 40 and above (according to ahrefs)