Keyword Research

If you want to efficiently understand how your potential clients are searching for the products or services you are offering, Keyword Research is critical.

The keywords you are using for your site are possibly not the ones your potential clients are using to look for your services.

Good keyword research starts with gathering data: keywords currently bringing traffic, keywords with impressions but no clicks, ppc data if any, keywords used by competitors, Keyword tools

Which keywords have the most value for you?

Search Volume is not the most important factor, but if there is no Search Volume for the terms you want to optimize your site for, you are already making your life difficult.

Equally, targeting high competitive keywords with very high Search Volumes, or Keywords not related to products or services which you offer will cause problems. Set up a list of keywords: main keywords, broad terms, related terms, long tail, each type of keywords having different objectives.

Also include voice search terms / questions

Voice Search is creating a lot of disruption in terms of keywords research since people use different phrases depending on whether they type of speak. In general voice search keywords are longer and they are in the form of a question.

Keyword Tools

Alex Bieth, Owner @ SEO Berlino and SEO Consultant