Onpage optimization refers to all measures that can be taken directly within the website in order to improve its position in the search rankings. Examples of this include measures to optimize the content or improve the meta description and title tags.
Why do people visit your site? Most likely because it contains information they’re looking for. Therefore you should write excellent content. Search engines like Google read your text. Which site ranks highest is for a large part based on the content of a website. That content should be about the right keywords, informative, and easy to read.
On-page SEO consists of all the elements of SEO you can control best. If you own a website, you can control the technical issues and the quality of your content. On-page issues should all be tackled as they’re in your own hands. If you create an awesome website, it will definitely start ranking. Focusing on on-page SEO will also increase the probability that your off-page SEO strategy will be successful. Link building with a poor site is a very tough job. Nobody wants to be linked to articles that are badly written or not interesting.
Important first step, keyword research is the process of understanding how your target users search for your product or service.
It has to be done before starting the on-page work. Competitor Analysis help to expand the research and make sure no important keyword is omitted. Although since Hummingbird, Google is more semantically driven to assess the website's content, and focussed on Voice search and entities, knowing your important keywords is still important when structuring content and metadata. We will then do an audit of your website checking content for each important landing page, site structure, metadata, images. Additional important checks will cover structured data implementation and other technical aspects.