On-page SEO

Onpage optimization refers to all measures that can be taken directly within the website in order to improve its position in the search rankings. Examples of this include measures to optimize the content or improve the meta description and title tags.


Importance of on-page SEO

Why do people visit your site? Most likely because it contains information they’re looking for. Therefore you should write excellent content. Search engines like Google read your text. Which site ranks highest is for a large part based on the content of a website. That content should be about the right keywords, informative, and easy to read.

On-page SEO consists of all the elements of SEO you can control best. If you own a website, you can control the technical issues and the quality of your content. On-page issues should all be tackled as they’re in your own hands. If you create an awesome website, it will definitely start ranking. Focusing on on-page SEO will also increase the probability that your off-page SEO strategy will be successful. Link building with a poor site is a very tough job. Nobody wants to be linked to articles that are badly written or not interesting.


Important first step, keyword research is the process of understanding how your target users search for your product or service.

It has to be done before starting the on-page work. Competitor Analysis help to expand the research and make sure no important keyword is omitted. ​ Although since Hummingbird, Google is more semantically driven to assess the website's content, and focussed on Voice search and entities, knowing your important keywords is still important when structuring content and metadata. We will then do an audit of your website checking content for each important landing page, site structure, metadata, images. ​ Additional important checks will cover structured data implementation and other technical aspects.






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Content & Landing pages

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Often, companies create Landing pages and then expect it to perform as it is. There are actually many factors that will make a landing page work, from design & UX to SEO.



competitor analysis
Why do a Competitor Analysis?

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For a SEO Competitor Analysis, one first needs to identify the SEO competitors, which may not be your business competitors offline, those which are leading in terms of organic traffic acquisition, domain authority and other important SEO factors. These are the websites which rank the best and the most consistently for the main keywords you have identified, and/or those websites which rank best for long tail keywords.



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Alt tag and Image optimization

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Often, companies create Landing pages and then expect it to perform as it is. There are actually many factors that will make a landing page work, from design & UX to SEO.



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Metas & Titles

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You should have one h1 per page with h1 being your main keyword for the page. Then use H2, H3, etc accordingly and logically, depending on the content



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Keyword Research

onpage

You should have one h1 per page with h1 being your main keyword for the page. Then use H2, H3, etc accordingly and logically, depending on the content



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Local SEO

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Especially for local business, it is paramount to align your SEO overall strategy to local SEO, keeping in mind that the most important factor in personalised search results is location. Being well optimized for Local SEO, especially in highly density locations, helps you take advantage of this specificity to guarantee you privileged visibility for people located around you





Other articles:


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Site Migration SEO Checklist


Whether for a site relaunch with a change of domain or switch to https, if the site structure is changed, some important steps need to be followed.

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Structured Data


Google, Bing, Yandex and Yahoo agreed on a standardised format: schema.org for providing information about a page and to classify its content. using Structured Data will enable you to improve the way your pages are displayed.

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Beyond "mobile-first"


As mobile traffic increases, data creation on the web explodes. Google is trying to find ways to adapt to the new content. Mobile first is more than optimising your mobile version but it is the first step, especially if you currently offer a native app.

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Voice Search and its challenges


Once you are ready for mobile first, the next step is to prepare your website for Voice Search.










Alex Bieth, Owner @ SEO Berlino and SEO Consultant