seo berlin
Content & Landing pages onpage 18 May 2020

Often, companies create Landing pages and then expect it to perform as it is. There are actually many factors that will make a landing page work, from design & UX to SEO.



competitor analysis
Why do a Competitor Analysis? onpage 12 Mar 2020

For a SEO Competitor Analysis, one first needs to identify the SEO competitors, which may not be your business competitors offline, those which are leading in terms of organic traffic acquisition, domain authority and other important SEO factors. These are the websites which rank the best and the most consistently for the main keywords you have identified, and/or those websites which rank best for long tail keywords.



seo berlin
Alt tag and Image optimization onpage 25 Feb 2020

Often, companies create Landing pages and then expect it to perform as it is. There are actually many factors that will make a landing page work, from design & UX to SEO.



seo berlin
Metas & Titles

onpage 25 Feb 2020

You should have one h1 per page with h1 being your main keyword for the page. Then use H2, H3, etc accordingly and logically, depending on the content



seo berlin
Keyword Research

onpage 18 Feb 2019

You should have one h1 per page with h1 being your main keyword for the page. Then use H2, H3, etc accordingly and logically, depending on the content



seo berlin
Local SEO

onpage 25 Nov 2018

Especially for local business, it is paramount to align your SEO overall strategy to local SEO, keeping in mind that the most important factor in personalised search results is location. Being well optimized for Local SEO, especially in highly density locations, helps you take advantage of this specificity to guarantee you privileged visibility for people located around you





Other articles:


seo berlin

Site Migration SEO Checklist

8 July 2020

Whether for a site relaunch with a change of domain or switch to https, if the site structure is changed, some important steps need to be followed.

seo berlin

Structured Data

25 August 2019

Google, Bing, Yandex and Yahoo agreed on a standardised format: schema.org for providing information about a page and to classify its content. using Structured Data will enable you to improve the way your pages are displayed.

seo berlin

Beyond "mobile-first"

12 January 2019

As mobile traffic increases, data creation on the web explodes. Google is trying to find ways to adapt to the new content. Mobile first is more than optimising your mobile version but it is the first step, especially if you currently offer a native app.

seo berlin

Voice Search and its challenges

12 December 2018

Once you are ready for mobile first, the next step is to prepare your website for Voice Search.




More about On-page SEO

Onpage optimization refers to all measures that can be taken directly within the website in order to improve its position in the search rankings. Examples of this include measures to optimize the content or improve the meta description and title tags.


Importance of on-page SEO

Why do people visit your site? Most likely because it contains information they’re looking for. Therefore you should write excellent content. Search engines like Google read your text. Which site ranks highest is for a large part based on the content of a website. That content should be about the right keywords, informative, and easy to read.

On-page SEO consists of all the elements of SEO you can control best. If you own a website, you can control the technical issues and the quality of your content. On-page issues should all be tackled as they’re in your own hands. If you create an awesome website, it will definitely start ranking. Focusing on on-page SEO will also increase the probability that your off-page SEO strategy will be successful. Link building with a poor site is a very tough job. Nobody wants to be linked to articles that are badly written or not interesting.





Internal Linking

Understand how the Google bot crawls your website

Internal Linking is core for on-page SEO, especially for big websites. Link juice redistribution, prioritization of key pages or site sections to name a few reasons. Google crawls websites by following links, internal and external, using a bot called Google bot. This bot arrives at the homepage of a website, starts to render the page and follows the first link. By following links Google can work out the relationship between the various pages, posts and other content. This way Google finds out which pages on your site cover similar subject matters.

It all begins with the homepage

Review and audit your current internal linking settings, including navigation, sub-navigations, breadcrumb and tags, taking into account business prioritization. In addition to understanding the relationship between content, Google divides link value between all links on a web page. Often, the homepage of a website has the greatest link value because it has the most backlinks. That link value will be shared between all the links found on that homepage. The link value passed to the following page will be divided between the links on that page, and so on. Therefore, your newest blog posts will get more link value if you link to them from the homepage, instead of only on the category page. And Google will find new posts quicker if they’re linked to from the homepage.

The ideal structure: a pyramid

The most important content should be on top of the pyramid, that being the Homepage. There should be lots of links to the most essential content from topically-related pages in the pyramid. However, you should also link from those top pages to subpages about related topics. Linking internally to related content shows Google what pages hold information about similar topics.

Top Navigation

Using a top navigation will give the most important posts or pages a lot of link value and makes them stronger in Google’s eyes.

Breadcrumbs

Breadcrumbs have two positive impact: for users: navigation and where they are in the site, and for SEO and boost internal linking and site mapping.




Structured Data

schema.org

Google, Bing, Yandex and Yahoo agreed on a standardised format: schema.org for providing information about a page and to classify its content. using Structured Data will enable you to improve the way your pages are displayed.

Rich snippets

Structured data enhances search results through the addition of ‘rich snippets’ - for example, you can use structured data to add star ratings to reviews; prices to products; or reviewer information(example below). Since they are more visually appealing and highlight immediately useful information to searchers, these enhanced results can improve your CTR, and generating additional traffic to your site. Sites with higher CTR results are generally considered to receive preferential treatment in search engines, therefore it is worth making the effort to include structured data to your site.

Examples of Structured Data

Here is a list of the most common used of Structured Data: Organization information * Local business Markup * Product and Offer * Breadcrumb * Ratings * Site navigation

<script type="application/ld+json">
{
"@context": "http://schema.org",
"@type": "Organization",
"url": "yoursite.com",
"contactPoint": [{
"@type": "ContactPoint",
"telephone": "youphonenumber",
"contactType": "customer support"
}]
}
</s
<script type="application/ld+json">
{
"@context": "https://schema.org",
"@type": "BreadcrumbList",
"itemListElement": [{
"@type": "ListItem",
"position": 1,
"name": "Books",
"item": "https://example.com"
}, {
"@type": "ListItem",
"position": 2,
"name": "Authors",
"item": "https://example.com/2"
}, {
"@type": "ListItem",
"position": 3,
"name": "Ann Leckie",
"item": "https://example.com/3"
}, {
"@type": "ListItem",
"position": 4,
"name": "Ancillary Justice",
"item": "https://example.com/4"
}]
}
</script>

Schema.org all references

Markup Helper

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Voice Search

Voice Search

What is Voice Search and why it's Important to be ready for it

Google Assistant, Alexa are just 2 of those devices which are transforming search. Instead of typing searches, users now more and more ask for their need vocally. Voice search is already disrupting online marketing. It already represents an important share of the number of searches. In order to be ready for it, every website needs to understand how it changes classical SEO.

Questions

The main difference with traditional search is that many voice search requests are questions, so they begin with where, how, what, etc.

Longer Search terms

The second main difference is that the keywords are longer, mostly because the requests are questions and because users are more descriptive when vocally expressing their needs, compared to typing.

Increasing Search Volume

Search Volume for such searches are still lower than the classical searches equivalent, but the volumes are continuously increasing and the keywords are more segmented, meaning there are more questions for the equivalent classical search term

Featured Snippets

One of the main advantage to be ready and optimized for voice search terms is that you can be featured at position 0 with the featured snippet, answering directly to the question of the search.







Alex Bieth, Owner @ seoberlino and SEO Consultant