Social Media Marketing Consulting

Foundation Package

◦ Pixel integration: connection of your Facebook Business Manager with your website in order to track all conversions and actions that take place on the website

◦ Setup of Instagram and Facebook Shopping accounts if required: creation on both platforms of the Shopping account, so users can see and buy products directly from the accounts

◦ Target audiences creation: definition of the perfect audiences to target for campaigns

◦ Campaigns creation: creation of new campaigns with the aim to meet your goals. Audiences and medias will be tested with A/B tests to verify which one performs better

◦ Retargeting campaigns optimization: to improve the conversion of clients who have shown interest in your products or services

◦ Performance analysis and optimization: active monitoring of your campaigns in order to optimize them according with the results

◦ Weekly reports: weekly reports will be produced and sent to you so you can monitor yourself the performance of the ads and see how your budget is spent.

Growth Package

◦ Pixel integration: connection of your Facebook Business Manager with your website in order to track all conversions and actions that take place on the website

◦ Google Tag Manager integration: Implementation of an additional tracking solution from Google in order to track better the ads performances. Recommended for advanced e-commerce

◦ Setup of Instagram and Facebook Shopping accounts if required: creation on both platforms of the Shopping account, so users can see and buy products directly from the accounts

◦ Target audiences creation: definition of the perfect audiences to target for campaigns

◦ Campaigns creation: creation of multiple new campaigns with the aim to meet your goals. Audiences and medias will be tested with A/B tests to verify which one performs better

◦ Retargeting campaigns optimization: to improve the conversion of clients who have shown interest in your products or services

◦ Performance analysis and optimization: active monitoring of your campaigns in order to optimize them according with the results

◦ Reports twice a week: twice weekly reports will be produced and sent to you so you can monitor yourself the performance of the ads and see how your budget is spent