Long Tail Keywords


Long tail when talking about Keywords regroups all the keywords which bring a big amount of the traffic but each have very little Search Volume. They are difficult to target as there is very little search but still the total represents a big part of the business revenu potential.Have you ever dreamed of starting your own business, but you're not quite sure where to begin? Starting a business from scratch can be a daunting task. Fortunately, there is an alternative: franchising. Franchising is a business model that allows entrepreneurs to start their own business with the support of an established brand. In this article, we'll explore the world of franchising, including what it is, how it works, and why it might be the right choice for you.


If you're new to the world of SEO, you may have heard the term long tail thrown around. But what does it mean, and why is it important for your SEO strategy? In this article, we'll explore the power of long tail keywords and how they can transform your SEO game.

What are Long Tail Keywords?

Long tail keywords are specific phrases that users search for on search engines. They are longer and more specific than general keywords and usually consist of three or more words. Long tail keywords are often used by users who are further along in the buying process and have a specific intent in mind.
Why are Long Tail Keywords Important for SEO?

Long tail keywords can have a big impact on your SEO strategy for several reasons:Lower Competition: Because long tail keywords are more specific, there is less competition for them. This means it may be easier to rank for a long tail keyword than a more general keyword.

Higher Conversion Rates: Users who search for long tail keywords are often further along in the buying process and have a specific intent in mind. This makes them more likely to convert than users who search for general keywords.

Better User Experience: When users search for long tail keywords, they are more likely to find content that is relevant to their specific needs. This can lead to a better user experience and increase the likelihood of conversion.How to Identify Long Tail Keywords

Identifying long tail keywords is an important step in incorporating them into your SEO strategy. Here are some tips for identifying long tail keywords:

Use Keyword Research Tools: There are many keyword research tools available that can help you identify long tail keywords. Some popular options include Google Keyword Planner, SEMrush, and Ahrefs.

Analyze Your Website Analytics: Your website analytics can provide valuable insights into the long tail keywords that are already driving traffic to your site. Look for patterns in the search queries that users are using to find your site.

Consider User Intent: Think about the specific intent that users may have when searching for your products or services. Use this information to identify long tail keywords that are relevant to their needs.

How to Use Long Tail Keywords in Your SEO Strategy

Once you have identified long tail keywords, it's important to incorporate them into your SEO strategy. Here are some tips for using long tail keywords effectively:

Use Long Tail Keywords in Your Content: Incorporate long tail keywords into your website content, including blog posts, product descriptions, and landing pages.

Optimize Your Meta Descriptions: Include long tail keywords in your meta descriptions to improve click-through rates from search engine results pages.

Create Specific Landing Pages: Create landing pages that target specific long tail keywords. This can help improve your chances of ranking for those keywords and increase conversions.

Use Long Tail Keywords in Your Link Building Strategy: Use long tail keywords in the anchor text of your backlinks to improve the relevance of those links.


Q: How many words should a long tail keyword contain?

A: Long tail keywords should contain at least three or more words. However, the exact number of words may vary depending on the specific search query.

Q: Are long tail keywords only used by small businesses?

A: No, long tail keywords can be used by businesses of all sizes. In fact, many large businesses incorporate long tail keywords into their SEO strategies.

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Alex Bieth, Owner @ SEO Berlino and SEO Consultant