SEO for Site Relaunch




Whether for a site relaunch with a change of domain or switch to https, if the site structure is changed, some important steps need to be followed.
Site Crawl
Indexation Status
List of Redirects
Keyword Mapping
Checklist before Relaunch
After relaunch check, monitoring and reporting


Get in touch to organise a free call or to receive a quote.

Alex Bieth
Owner @ SEO Berlino
SEO & Analytics Senior Consultant

E - [email protected]

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There are various options when operating internationally: same root domain, different top level domains, subdomains, how to link between them, how to simplify the process without negatively affecting your SEO.

An Audit and careful planning will help you set-up an effective SEO strategy depending on your requirements and resources. Make sure the language meta tags and settings the Search console are set-up, evaluate any possible SEO damage if using client-side rendering with a mixed url structure.

Same domain domains, multiple languages

If you are using the same root domain for internationalisation, you will be concentrating your backlink efforts to one main domain. However the complexity is to be dealt with. For instance hreflang need to be implemented, avoid any duplicate content, use canonicals when necessary.

One domain per language

If you are using different top level domains for internationalisation, there are pros and cons compared to same root, effectively easing complexity and building a local identity with the possibility to optimize server location. However, you will need to make sure to link them from your master domain, and manage different backlink strategies for each domain.

If you are using different top level domains for internationalisation, there are pros and cons compared to same root, effectively easing complexity and building a local identity with the possibility to optimize server location. However, you will need to make sure to link them from your master domain, and manage different backlink strategies for each domain.




SEO Checklist for Site Relaunch
Relaunch Checkist

Redirects Preparations Checklist

SEO Checklist for Site Relaunch
Hreflang

How do Hreflang work?

SEO Checklist for Site Relaunch
Hreflang Tester

Hreflang tester from Dejanseo.





Success Stories

SEO Content Success Story

In one year for this client, with a strong Content Growth Strategy, traffic was multiplied by 10, that is excluding Brand keywords.



success story



For this client, an audit showed that a new Keyword Targeting was needed, while better exposing important pages with more traffic potential, and improving technical settings and performance. Changes enabled the client to double its organic entries. Also it is important to note that brand terms traffic actually dropped during March to May compared to the previous period.

SEO Agency current and former clients


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Piero Milione International E-Commerce & Marketing Intelligence Manager @ Montblanc

Working with Alex has been smooth since Day 1. On top of being a great person, he is also a highly skilled SEO professional that understands the specific needs of the company. We have worked together on many different projects (meta tags optimisation, internal linking, site architecture, etc.) and his suggestions were always on point. All his feedback has been promptly implemented, leading to impressive increase in traffic quality (CTR, Bounce Rate, Conversion Rate). Alex is very effective and results-driven and I can recommend him for all things SEO.
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Tim Pohlmann Director Marketing Business Intelligence @ HelloFresh (Berlin)

Alex is a very reliable, experienced and passionate marketing professional. He offers a wide range of skills beyond Search Engine Optimisation (SEO). He is also a Marketing generalist and can work on strategic and analytical questions. Also, he has great talent for project management and Agile ceremonies. Alex delivered great impact and a powerful contribution to my team.
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Amandine Aman Marketing Director @ Holberton School,San Francisco

The project produced excellent results in a well-managed, effectively run process. Their high-quality work and responsiveness ensured the project was a success. It's been great to work with Alex as an SEO Consultant, he helped me set some solid foundations for future work.
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Hendrik Feige owner @ must-be (Leipzig)

Alex is a freelance SEO expert who proposes concrete measures based on a well-founded analysis and implements them independently. This gives me the opportunity to concentrate on my day-to-day business and at the same time keep my website up to date. Many thanks for the transparent and professional cooperation!
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Paul Fowler Online Marketing Manager @ Spiced Academy (Berlin)

Though the suggestions for improvement were only recently implemented, the work from SEO Berlino has inspired confidence in the site’s future performance. The team was insightful, quick, and easy to collaborate with, making them a strong partner. I couldn't recommend Alex more as an SEO consultant. Thorough, professional and easy to communicate with. Thank you, Alex!
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Richard Sfez CEO @ The Independent Photographer (Berlin)

Thanks to SEO Berlino’s efforts, site visit duration increased by 30 seconds, and the bounce rate decreased by 10%. The team provided valuable SEO insights and recommendations to improve organic traffic. A smooth workflow contributed to satisfactory results. Fast, reliable & professional SEO Consultant. Would definitely recommend. We have gained a lot of traffic since the implementation of his recommendations.
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Christina Gaither Marketing Manager @ dBs (Berlin)

The suggestions and analysis from the SEO Berlino team fulfilled expectations and helped the business make changes to the marketing efforts. As a partner, they were efficient, insightful, and easy to communicate with, making them a valuable asset to the project. They provided a wealth of knowledge on the industry and customised their approach for us.
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Thomas Rosa Da Silva Founder @ ImmobilienFoto (Berlin)

SEO Berlino was very effective and extremely professional. The site's ranking on Google improved, thanks to the work of the team at SEO Berlino. They had in-depth knowledge and expert know-how of SEO.