Page Speed improvements

In May 2021, Google will release a new update which will focus on Page Speed. We can help you improve you page speed score.

List Oversized Images

JavaScript & CSS issues

Render-blocking Issues

Page Speed Report with Fix suggestions

Get in touch to organise a free call or to receive a quote.

Alex Bieth
Owner @ SEO Berlino
SEO & Analytics Senior Consultant

E - [email protected]

PageSpeed Insights

Description

Google PageSpeed is a family of tools by Google, designed to help webmasters improve their website's performance. PageSpeed Insights is an online tool which helps in identifying performance best practices on any given website, provides suggestions on a webpage’s optimizations, and suggests overall ideas of how to make a website faster.

Mobile / Desktop Score

Per URL request, it grades webpage performance on a scale from 1 to 100

Lab Data

Lab data is performance data collected within a controlled environment with predefined device and network settings. This offers reproducible results and debugging capabilities to help identify, isolate, and fix performance issues.

Opportunities

Opportunities provide suggestions how to improve the page’s performance metrics. Each suggestion in this section estimates how much faster the page will load if the improvement is implemented.

Diagnostics

Diagnostics provide additional information about how a page adheres to best practices for web development.

Ways to speed up your site

Use fast hosting, a fast DNS (‘domain name system’) provider

Minimise ‘HTTP requests - keep the use of scripts and plugins to a minimum, use one CSS stylesheet (the code which is used to tell a website browser how to display your website) instead of multiple CSS stylesheets or inline CSS

Ensure your image files are as small as possible (without being too pixelated)

Compress your web pages (this can be done using a tool called GZIP), Minify your site’s code - rid of any unnecessary spaces, line breaks or indentation in your HTML, CSS and Javascript (see Google’s Minify Resources page for help with this)

Negative SEO Impact for slow sites

If your pages are slow to load, Google will figure it out and will categorize your website as poor user experience, therefore suffering in terms of organic visibility. If you haven't done it yet, I strongly advise you to use the PageSpeed Insights tool: Google PageSpeed Insights

Relevant Tools and Resources

Lighthouse

Please note that Lighthouse belongs to Google and their advice is (a bit too) specific to Google Chrome, so for instance it will advise you to use new image formats which may not be usable and rendered on other browser such as Firefox or Safari.

GT Metrix

Lighthouse

Description

Lighthouse is a great tool to chek Performance. Pageload time is key in SEO and has a massive impact on rankings.

Chrome > New Incognito Window
Google Chrome Dev Tools > Audits

NB: Disqus & PageSpeed Test

Piero Milione International E-Commerce & Marketing Intelligence Manager @ Montblanc

Working with Alex has been smooth since Day 1. On top of being a great person, he is also a highly skilled SEO professional that understands the specific needs of the company. We have worked together on many different projects (meta tags optimisation, internal linking, site architecture, etc.) and his suggestions were always on point. All his feedback has been promptly implemented, leading to impressive increase in traffic quality (CTR, Bounce Rate, Conversion Rate). Alex is very effective and results-driven and I can recommend him for all things SEO.

Tim Pohlmann Director Marketing Business Intelligence @ HelloFresh (Berlin)

Alex is a very reliable, experienced and passionate marketing professional. He offers a wide range of skills beyond Search Engine Optimisation (SEO). He is also a Marketing generalist and can work on strategic and analytical questions. Also, he has great talent for project management and Agile ceremonies. Alex delivered great impact and a powerful contribution to my team.

Amandine Aman Marketing Director @ Holberton School, San Francisco

The project produced excellent results in a well-managed, effectively run process. Their high-quality work and responsiveness ensured the project was a success. It's been great to work with Alex as an SEO Consultant, he helped me set some solid foundations for future work.

Hendrik Feige owner @ must-be (Leipzig)

Alex is a freelance SEO expert who proposes concrete measures based on a well-founded analysis and implements them independently. This gives me the opportunity to concentrate on my day-to-day business and at the same time keep my website up to date. Many thanks for the transparent and professional cooperation!

Paul Fowler Online Marketing Manager @ Spiced Academy (Berlin)

Though the suggestions for improvement were only recently implemented, the work from SEO Berlino has inspired confidence in the site’s future performance. The team was insightful, quick, and easy to collaborate with, making them a strong partner. I couldn't recommend Alex more as an SEO consultant. Thorough, professional and easy to communicate with. Thank you, Alex!

Richard Sfez CEO @ The Independent Photographer (Berlin)

Thanks to SEO Berlino’s efforts, site visit duration increased by 30 seconds, and the bounce rate decreased by 10%. The team provided valuable SEO insights and recommendations to improve organic traffic. A smooth workflow contributed to satisfactory results. Fast, reliable & professional SEO Consultant. Would definitely recommend. We have gained a lot of traffic since the implementation of his recommendations.

Christina Gaither Marketing Manager @ dBs (Berlin)

The suggestions and analysis from the SEO Berlino team fulfilled expectations and helped the business make changes to the marketing efforts. As a partner, they were efficient, insightful, and easy to communicate with, making them a valuable asset to the project. They provided a wealth of knowledge on the industry and customised their approach for us.

Thomas Rosa Da Silva Founder @ ImmobilienFoto (Berlin)

SEO Berlino was very effective and extremely professional. The site's ranking on Google improved, thanks to the work of the team at SEO Berlino. They had in-depth knowledge and expert know-how of SEO.