On-page SEO Consulting

Onpage optimization refers to all measures that can be taken directly within the website in order to improve its position in the search rankings. Examples of this include measures to optimize the content or improve the meta description and title tags.
Keyword Research & Clustering
Keyword Mapping
Page Titles & description Optimization
Content, Images and Headings Check
Internal Linking

Get in touch to organise a free call or to receive a quote.

Alex Bieth
Owner @ SEO Berlino
SEO & Analytics Senior Consultant

E - [email protected]

Importance of on-page SEO

Why do people visit your site? Most likely because it contains information they’re looking for. Therefore you should write excellent content. Search engines like Google read your text. Which site ranks highest is for a large part based on the content of a website. That content should be about the right keywords, informative, and easy to read.

On-page SEO consists of all the elements of SEO you can control best. If you own a website, you can control the technical issues and the quality of your content. On-page issues should all be tackled as they’re in your own hands. If you create an awesome website, it will definitely start ranking. Focusing on on-page SEO will also increase the probability that your off-page SEO strategy will be successful. Link building with a poor site is a very tough job. Nobody wants to be linked to articles that are badly written or not interesting.

Important first step, keyword research is the process of understanding how your target users search for your product or service.

It has to be done before starting the on-page work. Competitor Analysis help to expand the research and make sure no important keyword is omitted. ​ Although since Hummingbird, Google is more semantically driven to assess the website's content, and focussed on Voice search and entities, knowing your important keywords is still important when structuring content and metadata. We will then do an audit of your website checking content for each important landing page, site structure, metadata, images. ​ Additional important checks will cover structured data implementation and other technical aspects.


<title>My Unique Title</title>

Page titles are often neglected, but are really important and very simple to implement. That means you need to have them spot on. Each page should have unique titles, clearly stating the page main focus, using terms that users are searching, so according to your keywords list. This also applies for the homepage, your most important page. Unless you are a major brand with already huge brand-awareness, avoid using just your brand name but your most important Keyword which best describes your business.


<meta name="description" content="my unique description" />

Meta descriptions are not required as such to have your page rank well. Even if your meta description is empty or missing, Google will take some text from the page and fill in the gap. If you have one but Google is not using it, that means Google did not find it relevant enough for the searched term. Either way, meta descriptions are important for CTR, searched terms if included in your description will appear in bold and you can also confirm to the user your entry is the most relevant for the search, and add that difference that will make the click happen.


                    <h1>my unique h1: page main topic</h1>
                    <h2>Title part 1</h2>
                    <h3>Subtitle 1</h3>
                    <h3>Subtitle 2</h3>

                    <h2>Title part 2</h2>

                    <h2>Title part 3</h2>
                    <h3>Subtitle 1</h3>
                    <h3>Subtitle 2</h3>
                    <h3>Subtitle 3</h3>

You should have one h1 per page with h1 being your main keyword for the page. Then use H2, H3, etc accordingly and logically, depending on the content

Social Media: OpenGraph & Twitter Card

                    <meta property="og:title" content="mytitle" />
                    <meta property="og:url" content="myurl" />
                    <meta property="og:description" content="mydescription" />
                    <meta property="og:locale" content="countrycode" />
                    <meta property="og:site_name" content="name" />
                    <meta name="twitter:card" content="summary" />
                    <meta name="twitter:site" content="@name" />
                    <meta name="twitter:title" content="mytitle" />
                    <meta name="twitter:description" content="mydescription" />
                    <meta name="twitter:image" content="/logo.jpg" />


<meta name="viewport" content="width=device-width, initial-scale=1" />

Crawl your website

There are many tools out there such as Screaming Frog which can easily identify missing or empty metas, You can also identify and fix duplicate or unclear metas, those which are too long or too short.

Alt Attibutes


alt attribute help Search Engines to understand the image they are crawling.

Alt stands for 'alternate'. It often called 'alt tag' but it is in fact an 'attribute'.

It is important to use alt attributes to describe your images to be in line with good SEO practices. Other image related optimization items are size & load time and image file name.

Image Search still represents for most industry an important SEO subchannel. Given how Image search now works, many Image visits are only virtual and therefore invisible in analytics reports. Image Search is still a fantastic opportunity to improve brand awareness.

<img src="/image.jpg" alt="yourimagealthere" title="furtherinfohere" />

Make sure images are well optimized: from image hosting to image alt tags. In case your website actively uses images, use Image Search to improve brand awareness.

Alt Attribute often called alt tag gives important information to the Google bot regarding what the picture is about. If the image path is incorrect, the alt (alternative) attribute will show instead.

Image title

The title appears as tooltip when there is a mouse-over above the image. Use it to give more information about the picture. Although not as important for SEO as the alt attribute, it should not be neglected. Avoid copy and pasting the same text you have as alt attribute.

Image size and format

If your image is too big, this will affect pagespeed, especially for mobile traffic.

Lighthouse Image Audit

Image Compression Tool

Internal Linking

Understand how the Google bot crawls your website

Internal Linking is core for on-page SEO, especially for big websites. Link juice redistribution, prioritization of key pages or site sections to name a few reasons. Google crawls websites by following links, internal and external, using a bot called Google bot. This bot arrives at the homepage of a website, starts to render the page and follows the first link. By following links Google can work out the relationship between the various pages, posts and other content. This way Google finds out which pages on your site cover similar subject matters.

It all begins with the homepage

Review and audit your current internal linking settings, including navigation, sub-navigations, breadcrumb and tags, taking into account business prioritization. In addition to understanding the relationship between content, Google divides link value between all links on a web page. Often, the homepage of a website has the greatest link value because it has the most backlinks. That link value will be shared between all the links found on that homepage. The link value passed to the following page will be divided between the links on that page, and so on. Therefore, your newest blog posts will get more link value if you link to them from the homepage, instead of only on the category page. And Google will find new posts quicker if they’re linked to from the homepage.

The ideal structure: a pyramid

The most important content should be on top of the pyramid, that being the Homepage. There should be lots of links to the most essential content from topically-related pages in the pyramid. However, you should also link from those top pages to subpages about related topics. Linking internally to related content shows Google what pages hold information about similar topics.

Top Navigation

Using a top navigation will give the most important posts or pages a lot of link value and makes them stronger in Google’s eyes.


Breadcrumbs have two positive impact: for users: navigation and where they are in the site, and for SEO and boost internal linking and site mapping.

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Piero Milione International E-Commerce & Marketing Intelligence Manager @ Montblanc

Working with Alex has been smooth since Day 1. On top of being a great person, he is also a highly skilled SEO professional that understands the specific needs of the company. We have worked together on many different projects (meta tags optimisation, internal linking, site architecture, etc.) and his suggestions were always on point. All his feedback has been promptly implemented, leading to impressive increase in traffic quality (CTR, Bounce Rate, Conversion Rate). Alex is very effective and results-driven and I can recommend him for all things SEO.
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Tim Pohlmann Director Marketing Business Intelligence @ HelloFresh (Berlin)

Alex is a very reliable, experienced and passionate marketing professional. He offers a wide range of skills beyond Search Engine Optimisation (SEO). He is also a Marketing generalist and can work on strategic and analytical questions. Also, he has great talent for project management and Agile ceremonies. Alex delivered great impact and a powerful contribution to my team.
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Joy Corkery Head of Content Operations at Latana

Alex was a huge help in Latana improving its SEO performance. He has contributed in so many ways from technical SEO to keyword research and link building. It has been amazing watching our rankings and website performance improve during the time we worked together. Personally,I have learned so much about SEO that will stand to me in my role at Latana and beyond. Alex is also a wonderful person to work with. Friendly and kind,he had a great way of explaining concepts that the team here didn't initially understand. His skill and patience has taught us a lot. I can't recommend him enough.
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Amandine Aman Marketing Director @ Holberton School,San Francisco

The project produced excellent results in a well-managed, effectively run process. Their high-quality work and responsiveness ensured the project was a success. It's been great to work with Alex as an SEO Consultant, he helped me set some solid foundations for future work.
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Hendrik Feige owner @ must-be (Leipzig)

Alex is a freelance SEO expert who proposes concrete measures based on a well-founded analysis and implements them independently. This gives me the opportunity to concentrate on my day-to-day business and at the same time keep my website up to date. Many thanks for the transparent and professional cooperation!
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Paul Fowler Online Marketing Manager @ Spiced Academy (Berlin)

Though the suggestions for improvement were only recently implemented, the work from SEO Berlino has inspired confidence in the site’s future performance. The team was insightful, quick, and easy to collaborate with, making them a strong partner. I couldn't recommend Alex more as an SEO consultant. Thorough, professional and easy to communicate with. Thank you, Alex!
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Richard Sfez CEO @ The Independent Photographer (Berlin)

Thanks to SEO Berlino’s efforts, site visit duration increased by 30 seconds, and the bounce rate decreased by 10%. The team provided valuable SEO insights and recommendations to improve organic traffic. A smooth workflow contributed to satisfactory results. Fast, reliable & professional SEO Consultant. Would definitely recommend. We have gained a lot of traffic since the implementation of his recommendations.
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Christina Gaither Marketing Manager @ dBs (Berlin)

The suggestions and analysis from the SEO Berlino team fulfilled expectations and helped the business make changes to the marketing efforts. As a partner, they were efficient, insightful, and easy to communicate with, making them a valuable asset to the project. They provided a wealth of knowledge on the industry and customised their approach for us.
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Thomas Rosa Da Silva Founder @ ImmobilienFoto (Berlin)

SEO Berlino was very effective and extremely professional. The site's ranking on Google improved, thanks to the work of the team at SEO Berlino. They had in-depth knowledge and expert know-how of SEO.