Keyword Research




If you want to efficiently understand how your potential clients are searching for the products or services you are offering, Keyword Research is critical. The keywords you are using for your site are possibly not the ones your potential clients are using to look for your services.

Good keyword research starts with gathering data: keywords currently bringing traffic, keywords with impressions but no clicks, ppc data if any, keywords used by competitors, Keyword tools

Keyword Research Process

Analysis Current Keywords & Competitors'
Research Related Keywords
Keyword Filtering
Keyword Clustering
Report with Keyword, Cluster, SubCluster, Search Volume, Keyword Difficulty




Get in touch to organise a free call or to receive a quote.

Alex Bieth
Owner @ SEO Berlino
SEO & Analytics Senior Consultant

E - [email protected]

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About Keyword Research

Which keywords have the most value for you?

Search Volume is not the most important factor, but if there is no Search Volume for the terms you want to optimize your site for, you are already making your life difficult.

Equally, targeting high competitive keywords with very high Search Volumes, or Keywords not related to products or services which you offer will cause problems. Set up a list of keywords: main keywords, broad terms, related terms, long tail, each type of keywords having different objectives.

Also include voice search terms / questions

Voice Search is creating a lot of disruption in terms of keywords research since people use different phrases depending on whether they type of speak. In general voice search keywords are longer and they are in the form of a question.

Keyword Tools





Success Stories

SEO Content Success Story

In one year for this client, with a strong Content Growth Strategy, traffic was multiplied by 10, that is excluding Brand keywords.



success story



For this client, an audit showed that a new Keyword Targeting was needed, while better exposing important pages with more traffic potential, and improving technical settings and performance. Changes enabled the client to double its organic entries. Also it is important to note that brand terms traffic actually dropped during March to May compared to the previous period.

Current and former clients


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Piero Milione International E-Commerce & Marketing Intelligence Manager @ Montblanc

Working with Alex has been smooth since Day 1. On top of being a great person, he is also a highly skilled SEO professional that understands the specific needs of the company. We have worked together on many different projects (meta tags optimisation, internal linking, site architecture, etc.) and his suggestions were always on point. All his feedback has been promptly implemented, leading to impressive increase in traffic quality (CTR, Bounce Rate, Conversion Rate). Alex is very effective and results-driven and I can recommend him for all things SEO.
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Tim Pohlmann Director Marketing Business Intelligence @ HelloFresh (Berlin)

Alex is a very reliable, experienced and passionate marketing professional. He offers a wide range of skills beyond Search Engine Optimisation (SEO). He is also a Marketing generalist and can work on strategic and analytical questions. Also, he has great talent for project management and Agile ceremonies. Alex delivered great impact and a powerful contribution to my team.
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Amandine Aman Marketing Director @ Holberton School, San Francisco

The project produced excellent results in a well-managed, effectively run process. Their high-quality work and responsiveness ensured the project was a success. It's been great to work with Alex as an SEO Consultant, he helped me set some solid foundations for future work.
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Hendrik Feige owner @ must-be (Leipzig)

Alex is a freelance SEO expert who proposes concrete measures based on a well-founded analysis and implements them independently. This gives me the opportunity to concentrate on my day-to-day business and at the same time keep my website up to date. Many thanks for the transparent and professional cooperation!
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Paul Fowler Online Marketing Manager @ Spiced Academy (Berlin)

Though the suggestions for improvement were only recently implemented, the work from SEO Berlino has inspired confidence in the site’s future performance. The team was insightful, quick, and easy to collaborate with, making them a strong partner. I couldn't recommend Alex more as an SEO consultant. Thorough, professional and easy to communicate with. Thank you, Alex!
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Richard Sfez CEO @ The Independent Photographer (Berlin)

Thanks to SEO Berlino’s efforts, site visit duration increased by 30 seconds, and the bounce rate decreased by 10%. The team provided valuable SEO insights and recommendations to improve organic traffic. A smooth workflow contributed to satisfactory results. Fast, reliable & professional SEO Consultant. Would definitely recommend. We have gained a lot of traffic since the implementation of his recommendations.
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Christina Gaither Marketing Manager @ dBs (Berlin)

The suggestions and analysis from the SEO Berlino team fulfilled expectations and helped the business make changes to the marketing efforts. As a partner, they were efficient, insightful, and easy to communicate with, making them a valuable asset to the project. They provided a wealth of knowledge on the industry and customised their approach for us.
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Thomas Rosa Da Silva Founder @ ImmobilienFoto (Berlin)

SEO Berlino was very effective and extremely professional. The site's ranking on Google improved, thanks to the work of the team at SEO Berlino. They had in-depth knowledge and expert know-how of SEO.