seo berlin
Content & Landing pages onpage 18 May 2020

Often, companies create Landing pages and then expect it to perform as it is. There are actually many factors that will make a landing page work, from design & UX to SEO.



competitor analysis
Why do a Competitor Analysis? onpage 12 Mar 2020

For a SEO Competitor Analysis, one first needs to identify the SEO competitors, which may not be your business competitors offline, those which are leading in terms of organic traffic acquisition, domain authority and other important SEO factors. These are the websites which rank the best and the most consistently for the main keywords you have identified, and/or those websites which rank best for long tail keywords.



seo berlin
Alt tag and Image optimization onpage 25 Feb 2020

Often, companies create Landing pages and then expect it to perform as it is. There are actually many factors that will make a landing page work, from design & UX to SEO.



seo berlin
Metas & Titles

onpage 25 Feb 2020

You should have one h1 per page with h1 being your main keyword for the page. Then use H2, H3, etc accordingly and logically, depending on the content



seo berlin
Keyword Research

onpage 18 Feb 2019

You should have one h1 per page with h1 being your main keyword for the page. Then use H2, H3, etc accordingly and logically, depending on the content



seo berlin
Backlink Analysis

backlinks 10 Feb 2020

Many think the more links, the better but it doesn't actually work that way. Too many low quality and/or spammy links and your website will lose Google credibility and therefore visibility.

seo berlin
Canonicals and other SEO Terms

technical 10 Apr 2020

SEO Jargon explained: Search Volume, canonical, nofollow, Google Keyword Tool, etc



seo berlin
Crawling & SEO

technical 12 Jan 2020

Crawling is directly related to indexing. To optimize indexing, you can guide Google on how to best crawl your site.



seo berlin
https

technical 12 Jan 2020

Hyper Text Transfer Protocol Secure (HTTPS) is the secure version of HTTP, the protocol over which data is sent between browser and the connected website. The 'S' of HTTPS stands for 'Secure'. It means all communications between browser and website are encrypted.



seo berlin
Internationalisation

technical 12 Jan 2020

There are various options when operating internationally: same root domain, different top level domains, subdomains, how to link between them, how to simplify the process without negatively affecting your SEO.



seo berlin
Mobile friendly

technical 12 Jan 2020

If your website is not mobile friendly, in most cases, you are in trouble. Google now uses the mobile version for indexation so called mobile first. If you are not sure, you can use Google's tool below.



seo berlin
Javascript & SEO

technical 12 Jan 2020

For JavaScript apps such as React, Angular or View, search engines such as Google still struggle to properly crawl and index all pages. Although they say they can achieve this over time after many visits, they do recommend for most sites to use dynamic rendering. Currently, it's difficult to process JavaScript and not all search engine crawlers are able to process it successfully or immediately.



seo berlin
PageSpeed Insights

technical 12 Jan 2020

Minimise ‘HTTP requests - keep the use of scripts and plugins to a minimum, use one CSS stylesheet (the code which is used to tell a website browser how to display your website) instead of multiple CSS stylesheets or inline CSS



seo berlin
Indexation

technical 12 Jan 2020

Efficient Indexation is key in order to get on well with Google's spiders. Many believe the more pages indexed the better; that is only true to a certain level. If you have many non-valuable, not-visited or duplicate pages indexed for example, the bot will likely limit your crawling credit and discard those pages which you value most.





Other articles:


seo berlin

Migration Checklist

technical 8 July 2020

Whether for a site relaunch with a change of domain or switch to https, if the site structure is changed, some important steps need to be followed.

clutch

Top SEO Services Company

guest 24 Sept 2019

As experts on the power of clicks, we at seoberlino know how important it can be to be featured by other industry leaders.

seo berlin

Structured Data

technical 25 Aug 2019

Google, Bing, Yandex and Yahoo agreed on a standardised format: schema.org for providing information about a page and to classify its content. using Structured Data will enable you to improve the way your pages are displayed.

seo berlin
Case Study: N26

case study 29 Mar 2019

N26 is a fee-free “deposit account” online bank, Europe’s first completely mobile bank, with 2.5m customers.

seo berlin
SEO in Asia

case study27 May 2019

For all countries: it is preferable to have a localised domain, hosted in target country, localised content adapted to target. Need to register and control traffic using respective Webmaster tools & local web services from dominating Search engines.

seo berlin
Case Study: Wooga

case study 26 Mar 2019

Wooga is a mobile-first game developer in Berlin, Germany. The company develops free-to-play mobile and social games for mobile devices, such as smartphones and tablets and social networks like Facebook.

seo berlin
Case Study: Zalando

case study 25 Mar 2019

The company follows a platform approach, offering Fashion and Lifestyle products to customers in 17 European markets.

seo berlin
Case Study: Modomoto

case study 25 Mar 2019

Modomoto is Germany's first and largest Curated Shopping Service for men.

seo berlin
Case Study: Juniqe

case study 22 Mar 2019

Juniqe is the lifestyle brand for curated and affordable wall art, home accessories, stationery, and gifts.

seo berlin
FromAtoB Case Study

case study 17 Mar 2019

fromAtoB.com is a journey planner and online booking platform. Users can search for a connection between two destinations within Europe (train, airplane, bus, and ride share).

seo berlin
Case Study: HelloFresh

case study 14 Mar 2019

HelloFresh is the largest meal-kit provider in the United States and also has operations in Canada, Western Europe (including Germany and the UK), New Zealand and Australia.

seo berlin
Case Study: HomeToGo

case study 11 Mar 2019

HomeToGo is according to its website "the world's largest search engine for vacation rentals.

seo berlin

How to get those first links

backlinks 17 Mar 2019

Links you proactively acquire should always drive genuine high quality traffic. If this is not the case your link is very unlikely to be useful for anything. Links you acquire as mentioned by the late Eric Ward should be where they are for reason with a PR mind.

seo berlin

Link Building to Brand Building

backlinks 12 Feb 2019

Links are still used by Google to calculate the popularity and relevancy of the pages it discovers and crawls. But to which extend compared to a few years back? And does that mean link building outreach should be done pro-actively the same way no matter what?

seo berlin

Beyond "mobile-first"

technical 12 Jan 2019

As mobile traffic increases, data creation on the web explodes. Google is trying to find ways to adapt to the new content. Mobile first is more than optimising your mobile version but it is the first step, especially if you currently offer a native app.

seo berlin

Linkbuilding Getting it right

backlinks 5 Jan 2019

3Ts: Trust Traffic and onTopic Or EAT (Expertise, Authority and Trust): Trusted sites with great content get traffic "Link building should help the content find the audience it was intended for and the audience find the content". (Eric Ward)

seo berlin

Voice Search and its challenges

onpage 12 Dec 2018

Once you are ready for mobile first, the next step is to prepare your website for Voice Search.

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