Often, companies create Landing pages and then expect it to perform as it is. There are actually many factors that will make a landing page work, from design & UX to SEO.
For a SEO Competitor Analysis, one first needs to identify the SEO competitors, which may not be your business competitors offline, those which are leading in terms of organic traffic acquisition, domain authority and other important SEO factors. These are the websites which rank the best and the most consistently for the main keywords you have identified, and/or those websites which rank best for long tail keywords.
alt attribute help Search Engines to understand the image they are crawling.
Alt stands for 'alternate'. It often called 'alt tag' but it is in fact an 'attribute'.
It is important to use alt attributes to describe your images to be in line with good SEO practices. Other image related optimization items are size & load time and image file name.
You should have one h1 per page with h1 being your main keyword for the page. Then use H2, H3, etc accordingly and logically, depending on the content
If you want to efficiently understand how your potential clients are searching for the products or services you are offering, Keyword Research is critical.
Many think the more links, the better but it doesn't actually work that way. Too many low quality and/or spammy links and your website will lose Google credibility and therefore visibility.
SEO Jargon explained: Search Volume, canonical, nofollow, Google Keyword Tool, etc
Crawling is directly related to indexing. To optimize indexing, you can guide Google on how to best crawl your site.
Hyper Text Transfer Protocol Secure (HTTPS) is the secure version of HTTP, the protocol over which data is sent between browser and the connected website. The 'S' of HTTPS stands for 'Secure'. It means all communications between browser and website are encrypted.
There are various options when operating internationally: same root domain, different top level domains, subdomains, how to link between them, how to simplify the process without negatively affecting your SEO.
If your website is not mobile friendly, in most cases, you are in trouble. Google now uses the mobile version for indexation so called mobile first. If you are not sure, you can use Google's tool below.
Minimise ‘HTTP requests - keep the use of scripts and plugins to a minimum, use one CSS stylesheet (the code which is used to tell a website browser how to display your website) instead of multiple CSS stylesheets or inline CSS
Efficient Indexation is key in order to get on well with Google's spiders. Many believe the more pages indexed the better; that is only true to a certain level. If you have many non-valuable, not-visited or duplicate pages indexed for example, the bot will likely limit your crawling credit and discard those pages which you value most.
Whether for a site relaunch with a change of domain or switch to https, if the site structure is changed, some important steps need to be followed.
As experts on the power of clicks, we at seoberlino know how important it can be to be featured by other industry leaders.
Google, Bing, Yandex and Yahoo agreed on a standardised format: schema.org for providing information about a page and to classify its content. using Structured Data will enable you to improve the way your pages are displayed.
N26 is a fee-free “deposit account” online bank, Europe’s first completely mobile bank, with 2.5m customers.
For all countries: it is preferable to have a localised domain, hosted in target country, localised content adapted to target. Need to register and control traffic using respective Webmaster tools & local web services from dominating Search engines.
Wooga is a mobile-first game developer in Berlin, Germany. The company develops free-to-play mobile and social games for mobile devices, such as smartphones and tablets and social networks like Facebook.
The company follows a platform approach, offering Fashion and Lifestyle products to customers in 17 European markets.
Modomoto is Germany's first and largest Curated Shopping Service for men.
Juniqe is the lifestyle brand for curated and affordable wall art, home accessories, stationery, and gifts.
fromAtoB.com is a journey planner and online booking platform. Users can search for a connection between two destinations within Europe (train, airplane, bus, and ride share).
HelloFresh is the largest meal-kit provider in the United States and also has operations in Canada, Western Europe (including Germany and the UK), New Zealand and Australia.
HomeToGo is according to its website "the world's largest search engine for vacation rentals.
Links you proactively acquire should always drive genuine high quality traffic. If this is not the case your link is very unlikely to be useful for anything. Links you acquire as mentioned by the late Eric Ward should be where they are for reason with a PR mind.
Links are still used by Google to calculate the popularity and relevancy of the pages it discovers and crawls. But to which extend compared to a few years back? And does that mean link building outreach should be done pro-actively the same way no matter what?
As mobile traffic increases, data creation on the web explodes. Google is trying to find ways to adapt to the new content. Mobile first is more than optimising your mobile version but it is the first step, especially if you currently offer a native app.
3Ts: Trust Traffic and onTopic Or EAT (Expertise, Authority and Trust): Trusted sites with great content get traffic "Link building should help the content find the audience it was intended for and the audience find the content". (Eric Ward)