SEO Indexation

Indexation and Crawlability

Efficient Indexation is key in order to get on well with Google's spiders. Many believe the more pages indexed the better; that is only true to a certain level. If you have many non-valuable, not-visited or duplicate pages indexed for example, the bot will likely limit your crawling credit and discard those pages which you value most.

Duplicate content analysis

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Alex Bieth
Owner @ SEO Berlino
SEO & Analytics Senior Consultant

E - [email protected]

Investigate your indexation

Make sure all the important pages are indexed and that those you do not want indexed are not. You can check the number of indexed pages in the Search Console, and also use Google commands with site:yoursite.com to check which pages are indexed.

Check on duplicate or irrelevant indexed pages and work on a plan to have those pages de-indexed. The best way is to return a 410 status codes for those unwanted pages till they are de-indexed.

Redirects

Check on your redirects, make sure you are using the correct status codes. Make sure you are limiting the number of redirects, if a big majority of the pages Google is crawling are redirects, or worse chains of redirects, your site will be negatively impacted by this.

Check metas

While you are auditing your indexation, check for metas. Are there any description /titles missing? Are they unique and all make sense targeting specific keywords which make sense to your overall strategy? It is not recommended to change url structure, but make sure you have a readable url structure, with as little special characters and numbers as possible. Preferably your URLs should be descriptive and as unique as possible. ,

Search Console

Crawling is directly related to indexing. To optimize indexing, you can guide Google on how to best crawl your site.

Sitemap(s)

xml format sitemap guides Google on how to crawl your site. Although Google says there is no guarantee the Google bot will follow your instructions, it is still highly recommended and in most cases, sitemaps are beneficial. It contains useful information about each page on your site, including when a page was last modified; what priority it has on your site; how frequently it is updated.

Robots

Robots set instructions depending on the user agent which parts of the site can be accessed. Making sure you are not excluding the relevant search engine bots is therefore of course paramount.

Metas

You can also guide the Google bot in the code with tags for each page the most common ones being: follow/ nofollow and index/ noindex

Search Console

You can directly submit urls to the Google index in the Google Search Console. This is particularly useful if you have crawling issues and there are some pages you want to have crawl and indexed in priority.

Google Crawl Credit

An important factor which links crawling and indexation is that for sites with many pages (indexed or not), there is a limit to how much your site will be crawled each time the Google bot visits your site. It is therefore important to keep an eye and understand which pages are indexed and why they need to be indexed (not all pages need to be indexed in particular in case of duplicate content)

Piero Milione International E-Commerce & Marketing Intelligence Manager @ Montblanc

Working with Alex has been smooth since Day 1. On top of being a great person, he is also a highly skilled SEO professional that understands the specific needs of the company. We have worked together on many different projects (meta tags optimisation, internal linking, site architecture, etc.) and his suggestions were always on point. All his feedback has been promptly implemented, leading to impressive increase in traffic quality (CTR, Bounce Rate, Conversion Rate). Alex is very effective and results-driven and I can recommend him for all things SEO.

Tim Pohlmann Director Marketing Business Intelligence @ HelloFresh (Berlin)

Alex is a very reliable, experienced and passionate marketing professional. He offers a wide range of skills beyond Search Engine Optimisation (SEO). He is also a Marketing generalist and can work on strategic and analytical questions. Also, he has great talent for project management and Agile ceremonies. Alex delivered great impact and a powerful contribution to my team.

Joy Corkery Head of Content Operations at Latana

Alex was a huge help in Latana improving its SEO performance. He has contributed in so many ways from technical SEO to keyword research and link building. It has been amazing watching our rankings and website performance improve during the time we worked together. Personally,I have learned so much about SEO that will stand to me in my role at Latana and beyond. Alex is also a wonderful person to work with. Friendly and kind,he had a great way of explaining concepts that the team here didn't initially understand. His skill and patience has taught us a lot. I can't recommend him enough.

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The project produced excellent results in a well-managed, effectively run process. Their high-quality work and responsiveness ensured the project was a success. It's been great to work with Alex as an SEO Consultant, he helped me set some solid foundations for future work.

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Alex is a freelance SEO expert who proposes concrete measures based on a well-founded analysis and implements them independently. This gives me the opportunity to concentrate on my day-to-day business and at the same time keep my website up to date. Many thanks for the transparent and professional cooperation!

Paul Fowler Online Marketing Manager @ Spiced Academy (Berlin)

Though the suggestions for improvement were only recently implemented, the work from SEO Berlino has inspired confidence in the site’s future performance. The team was insightful, quick, and easy to collaborate with, making them a strong partner. I couldn't recommend Alex more as an SEO consultant. Thorough, professional and easy to communicate with. Thank you, Alex!

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The suggestions and analysis from the SEO Berlino team fulfilled expectations and helped the business make changes to the marketing efforts. As a partner, they were efficient, insightful, and easy to communicate with, making them a valuable asset to the project. They provided a wealth of knowledge on the industry and customised their approach for us.

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SEO Berlino was very effective and extremely professional. The site's ranking on Google improved, thanks to the work of the team at SEO Berlino. They had in-depth knowledge and expert know-how of SEO.