HelloFresh (Founded: 2011) is the largest meal-kit provider in the United States and also has operations in Canada, Western Europe (including Germany and the UK), New Zealand and
HelloFresh's backlink profile is very strongly build around images which in fact appear to be paid advertising. Its blog which contains a lot of very relevant content is separated from the main top level domain. If it
were part of the root domain, it would be attribute a traffic increase of 25% to the main domain. It could actually benefit from the main root domain authority and rank its keyword higher.
40% of its organic traffic comes from brand related Keywords; such a brand dependance shows a lot of potential for non-brand organic traffic growth.
250k SEO visits
10% pages indexed get 10+ visits
Star non-brand Keyword: "couscous"
Over half of the traffic is brand related
Backlink Profile Overview
40k backlinks from 1.4k domains.
81% of backlinks are from pages with little Page Authority.
50% of the backlinks are from German websites.
50% of the Backlinks are images (often with also text).
Only 3% of backlinks are nofollow.
Backlinks with Page Authority of 30 and above (according to ahrefs)