Local SEO




Google MyBusiness

Especially for local business, it is paramount to align your SEO overall strategy to local SEO, keeping in mind that the most important factor in personalised search results is location. Being well optimized for Local SEO, especially in highly density locations, helps you take advantage of this specificity to guarantee you privileged visibility for people located around you

Google MyBusiness Set-up and Optimization
Onpage Local SEO Optimization, including Schema
Offpage SEO Local Optimization


Get in touch to organise a free call or to receive a quote.

Alex Bieth
Owner @ SEO Berlino
SEO & Analytics Senior Consultant

E - [email protected]

Get in touch












Location: an important factor in search results

Especially for local business, it is paramount to align your SEO overall strategy to local SEO, keeping in mind that the most important factor in personalised search results is location. Being well optimized for Local SEO, especially in highly density locations, helps you take advantage of this specificity to guarantee you privileged visibility for people located around you

My Business, Local SEO

MyBusiness

To be present on Google Maps and on SERPs for local searches, activate a MyBusines account

Onpage Mentions

If you have a local business, like a shop, or have people visiting your office frequently, optimizing your website is also about making sure people are able to find you in real life. But even if your not actively getting visitors in your building, but are targeting an audience that is located in the same geographical area as you are, you need to optimize for that area. Ground-rule these days is that it’s by far the easiest to optimize if you have a proper address in a region/city. The thing is that if you want to optimize for, for instance, a service area that you are not located in physically, your main tool for optimization is content. You should simply write a lot about that area.

Offpage mentions count

Local SEO isn’t just about search engines. Yes, there is a lot you can do online to optimize your website for a local audience. But if you are running a local business, things like word-of-mouth and a print brochure also contribute to local SEO. One way or another, this will be visible to Google as well.

Relevant Tools and Resources

Google's MyBusiness





Absortech logo
Profile image
Piero Milione International E-Commerce & Marketing Intelligence Manager @ Montblanc

Working with Alex has been smooth since Day 1. On top of being a great person, he is also a highly skilled SEO professional that understands the specific needs of the company. We have worked together on many different projects (meta tags optimisation, internal linking, site architecture, etc.) and his suggestions were always on point. All his feedback has been promptly implemented, leading to impressive increase in traffic quality (CTR, Bounce Rate, Conversion Rate). Alex is very effective and results-driven and I can recommend him for all things SEO.
Profile image
Tim Pohlmann Director Marketing Business Intelligence @ HelloFresh (Berlin)

Alex is a very reliable, experienced and passionate marketing professional. He offers a wide range of skills beyond Search Engine Optimisation (SEO). He is also a Marketing generalist and can work on strategic and analytical questions. Also, he has great talent for project management and Agile ceremonies. Alex delivered great impact and a powerful contribution to my team.
Profile image
Amandine Aman Marketing Director @ Holberton School, San Francisco

The project produced excellent results in a well-managed, effectively run process. Their high-quality work and responsiveness ensured the project was a success. It's been great to work with Alex as an SEO Consultant, he helped me set some solid foundations for future work.
Profile image
Hendrik Feige owner @ must-be (Leipzig)

Alex is a freelance SEO expert who proposes concrete measures based on a well-founded analysis and implements them independently. This gives me the opportunity to concentrate on my day-to-day business and at the same time keep my website up to date. Many thanks for the transparent and professional cooperation!
Profile image
Paul Fowler Online Marketing Manager @ Spiced Academy (Berlin)

Though the suggestions for improvement were only recently implemented, the work from SEO Berlino has inspired confidence in the site’s future performance. The team was insightful, quick, and easy to collaborate with, making them a strong partner. I couldn't recommend Alex more as an SEO consultant. Thorough, professional and easy to communicate with. Thank you, Alex!
Profile image
Richard Sfez CEO @ The Independent Photographer (Berlin)

Thanks to SEO Berlino’s efforts, site visit duration increased by 30 seconds, and the bounce rate decreased by 10%. The team provided valuable SEO insights and recommendations to improve organic traffic. A smooth workflow contributed to satisfactory results. Fast, reliable & professional SEO Consultant. Would definitely recommend. We have gained a lot of traffic since the implementation of his recommendations.
Profile image
Christina Gaither Marketing Manager @ dBs (Berlin)

The suggestions and analysis from the SEO Berlino team fulfilled expectations and helped the business make changes to the marketing efforts. As a partner, they were efficient, insightful, and easy to communicate with, making them a valuable asset to the project. They provided a wealth of knowledge on the industry and customised their approach for us.
Profile image
Thomas Rosa Da Silva Founder @ ImmobilienFoto (Berlin)

SEO Berlino was very effective and extremely professional. The site's ranking on Google improved, thanks to the work of the team at SEO Berlino. They had in-depth knowledge and expert know-how of SEO.