Full/Specific Audit with Executive Summary
Content creation to boost your organic growth.
Objective based on current performance and priority
Content Analysis best practices
Localised content creation
Google Analytics Set-up
Google Analytics Check
Google Analytics Optimization
Reports & Dashboard Creation
The SEO Check Audit follows the following format - although it can be adapted depending on the client's requirements and priorities: Executive Summary, Keyword Research, Competitor Analysis, On-page & Technical SEO, Backlink Profile Analysis. We also include a backlog (online Google sheet format) which takes all the items of Audit and classifies them by priority, with a short description, a column for the status which will change as the fixes is implemented and a comment section for communication.
An explanation of each issue, Priority, Solution, Explanation and Expected results, Comments section for communication.
In addition to my SEO knowledge, I offer profound insight into the business perspective. In order to be successful, an SEO strategy must take various factors into account. Furthermore, I have a lot of experience with large and complex international e-commerce companies so I can therefore deliver targeted and effective SEO solutions to my clients.
SEO is a continuous process. But this does not mean that it necessarily has to cost a lot. With a thorough audit you can already create a backlog and prioritize the tasks. The costs are thus limited to the most essential.
It can take time for changes to take effect after the website has been improved. How much SEO work is needed also depends on the complexity of the website, how often it is updated and of course how well it is optimized. This also includes the quality and number of backlinks that point to the website
In one year for this client, with a strong Content Growth Strategy, traffic was multiplied by 10, that is excluding Brand keywords.
For this client, an audit showed that a new Keyword Targeting was needed, while better exposing important pages with more traffic potential, and improving technical settings and performance. Changes enabled the client to double its organic entries. Also it is important to note that brand terms traffic actually dropped during March to May compared to the previous period.
In order to efficiently work in SEO, especially for on-page work, it is crucial to use reliable data, and analytics is key here in compiling reports which will enable for instance to identify the number of visits/unique visitors and conversions for specific pages and site sections, or compare data by device type or browser.
Google offers a free version for an analytics tool: Google Analytics. Its set-up is quite straight-forward.
Activate the account by adding the snippet in the code (head section) for each page you want to track. Create Accounts / Views for each account: All Data, Test, Master Create Filters: exclude for instance all spam bots traffic and internal traffic. Create Reports and Dashboards. Correctly setup UTM for your marketing campaigns. Optimize continuously, analysing reports and acting accordingly (new reports, new filters, etc).
To get more valuable insight especially in terms of keywords, it is better to integrate Google Search Console to Google Analytics. GA itself does not show any keywords; they appear as not provided.
The content is the value you want to create. If you content has no value to the user, or if it is duplicate content, your content will not be brought forward. Check content quality, good usage of semantics, still using the most important keywords and variations in the right places, while keeping focus on relevancy for the user and not focus on SEO only.