SEO Consultant • Freelance Services




Welcome to SEO Berlino! I'm Alex Bieth, experienced SEO Consultant in Berlin, Germany and owner of SEO Berlino.


Profile

SEO Services



content SEO

Content Marketing

Content creation to boost your organic growth.

Keyword Research

Objective based on current performance and priority

Content Analysis best practices

Localised content creation

SEO Analytics

Analytics

Google Analytics Set-up

Google Analytics Check

Google Analytics Optimization

Reports & Dashboard Creation

Adobe SiteCatalyst



SEO Check Audits


The SEO Check Audit follows the following format - although it can be adapted depending on the client's requirements and priorities: Executive Summary, Keyword Research, Competitor Analysis, On-page & Technical SEO, Backlink Profile Analysis. We also include a backlog (online Google sheet format) which takes all the items of Audit and classifies them by priority, with a short description, a column for the status which will change as the fixes is implemented and a comment section for communication.

SEO Check Audit

The audit comes in a PDF document and with a Backlog which summarises all issues found during the Audit, classified by priority. (in English or in German)

An explanation of each issue, Priority, Solution, Explanation and Expected results, Comments section for communication.

backlog

SEO Check

Executive Summary & Backlog
Onpage:

Content, Internal Linking, Alt tag and Image optimization, Metas, Voice Search, etc

Technical SEO:

Indexation & PageSpeed Insights • SEO and Page Speed & Mobile Friendly & Crawlability



Also

SEA
Brand building

SEO Approach

business perspective Business perspective


In addition to my SEO knowledge, I offer profound insight into the business perspective. In order to be successful, an SEO strategy must take various factors into account. Furthermore, I have a lot of experience with large and complex international e-commerce companies so I can therefore deliver targeted and effective SEO solutions to my clients.

SEO Costs Efficient Spend


SEO is a continuous process. But this does not mean that it necessarily has to cost a lot. With a thorough audit you can already create a backlog and prioritize the tasks. The costs are thus limited to the most essential.

SEO timing Time expectations


It can take time for changes to take effect after the website has been improved. How much SEO work is needed also depends on the complexity of the website, how often it is updated and of course how well it is optimized. This also includes the quality and number of backlinks that point to the website

SEO Clients Client range


My clients are different from one another. I have worked not only with multinational companies (Montblanc, Spreadshirt, HelloFresh, Ricoh, etc.) but also with small businesses. For the clients who have less SEO knowledge, issues are carefully explained in simple English.

Success Stories

SEO Content Success Story

In one year for this client, with a strong Content Growth Strategy, traffic was multiplied by 10, that is excluding Brand keywords.



success story



For this client, an audit showed that a new Keyword Targeting was needed, while better exposing important pages with more traffic potential, and improving technical settings and performance. Changes enabled the client to double its organic entries. Also it is important to note that brand terms traffic actually dropped during March to May compared to the previous period.

SEO Analytics


Web analytics is the measurement, collection, analysis and reporting of web data for purposes of understanding and optimizing web usage. ... Web analytics provides information about the number of visitors to a website and the number of page views.
Set-up & Views Creations (Master, All Data)
Filters & UTM, Custom Channels
Reports & Dashboards

Reliable data to make confident decisions.

In order to efficiently work in SEO, especially for on-page work, it is crucial to use reliable data, and analytics is key here in compiling reports which will enable for instance to identify the number of visits/unique visitors and conversions for specific pages and site sections, or compare data by device type or browser.



Google Analytics

Google offers a free version for an analytics tool: Google Analytics. Its set-up is quite straight-forward.



Google Analytics First steps

Activate the account by adding the snippet in the code (head section) for each page you want to track. Create Accounts / Views for each account: All Data, Test, Master Create Filters: exclude for instance all spam bots traffic and internal traffic. Create Reports and Dashboards. Correctly setup UTM for your marketing campaigns. Optimize continuously, analysing reports and acting accordingly (new reports, new filters, etc).



Google Search Console Integration

To get more valuable insight especially in terms of keywords, it is better to integrate Google Search Console to Google Analytics. GA itself does not show any keywords; they appear as not provided.

Relevant Tools and Resources

Content Marketing


The content is the value you want to create. If you content has no value to the user, or if it is duplicate content, your content will not be brought forward. Check content quality, good usage of semantics, still using the most important keywords and variations in the right places, while keeping focus on relevancy for the user and not focus on SEO only.

Analysis current traffic
Analysis existing content

Prioritization list content creation
Content Copywriting
Follow up with reports and analysis

Current and former clients

SEO for companies in Hamburg: Montblanc
SEO / Agile for companies in Berlin: dBs, Spiced, KeepTool, Holzeco, TalkNow, HelloFresh, Made for Rain, lalaluxe
SEO for companies in Leipzig: Must-be and Spreadhshirt
SEO for companies in Düsseldorf: Ricoh
Clients in München: BSH Digital Ventures
USA: Holberton
EU & UK: Spartoo, IP, Absortech, Mind and Matter, etc
Absortech logo
Profile image
Tim Pohlmann Director Marketing Business Intelligence @ HelloFresh (Berlin)

Alex is a very reliable, experienced and passionate marketing professional. He offers a wide range of skills beyond Search Engine Optimisation (SEO). He is also a Marketing generalist and can work on strategic and analytical questions. Also, he has great talent for project management and Agile ceremonies. Alex delivered great impact and a powerful contribution to my team.
Profile image
Hendrik Feige owner @ must-be (Leipzig)

Alex is a freelance SEO expert who proposes concrete measures based on a well-founded analysis and implements them independently. This gives me the opportunity to concentrate on my day-to-day business and at the same time keep my website up to date. Many thanks for the transparent and professional cooperation!
Profile image
Paul Fowler Online Marketing Manager @ Spiced Academy (Berlin)

Though the suggestions for improvement were only recently implemented, the work from seoberlino has inspired confidence in the site’s future performance. The team was insightful, quick, and easy to collaborate with, making them a strong partner. I couldn't recommend Alex more as an SEO consultant. Thorough, professional and easy to communicate with. Thank you, Alex!
Profile image
Richard Sfez CEO @ The Independent Photographer (Berlin)

Thanks to seoberlino’s efforts, site visit duration increased by 30 seconds, and the bounce rate decreased by 10%. The team provided valuable SEO insights and recommendations to improve organic traffic. A smooth workflow contributed to satisfactory results. Fast, reliable & professional SEO Consultant. Would definitely recommend. We have gained a lot of traffic since the implementation of his recommendations.
Profile image
Amandine Aman Marketing Director @ Holberton School, San Francisco

The project produced excellent results in a well-managed, effectively run process. Their high-quality work and responsiveness ensured the project was a success. It's been great to work with Alex as an SEO Consultant, he helped me set some solid foundations for future work.
Profile image
Christina Gaither Marketing Manager @ dBs (Berlin)

The suggestions and analysis from the seoberlino team fulfilled expectations and helped the business make changes to the marketing efforts. As a partner, they were efficient, insightful, and easy to communicate with, making them a valuable asset to the project. They provided a wealth of knowledge on the industry and customised their approach for us.
Profile image
Elsa Jimenez CMO @ Absortech (Sweden)

The engagement has led to a 3x increase in impressions and an increased click-through rate. seoberlino establishes an effective workflow through communication and collaboration. The team is knowledgeable about the latest SEO trends.
Profile image
Thomas Rosa Da Silva Founder @ ImmobilienFoto (Berlin)

seoberlino was very effective and extremely professional. The site's ranking on Google improved, thanks to the work of the team at seoberlino. They had in-depth knowledge and expert know-how of SEO.
Profile image
Sebastian Lindig Founder @ Made for Rain (Berlin)

seoberlino’s feedback guided SEO strategy, leading to improved linking and keyword practices. seoberlino was communicative and accommodating. Despite some timing issues, seoberlino facilitated in-depth discussions about the report that provided added value.
Profile image
Mina Marmolejo Founder @ Emporium (UK)

Internal stakeholders are satisfied with the vendors' performance. seoberlino's method of managing tasks has been particularly impressive.


Get in touch

SEO Expert Contact