HomeToGo (Founded: 2014) is according to its website "the world's largest search engine for vacation rentals."
With half a million monthly organic visits, HomeToGo is dominating the German market as a search engine for holiday accomodation.
That is as much as airbnb.de but still behind booking.com. This is achieved despite less backlinks than the two international giants with terrific indexation efficiency: more than half of the pages indexed get at 10 or
more monthly organic visits.
500k SEO monthly visit
6% brand traffic
50% pages indexed get 10+ visits
Star Keyword: "ferienwohnung ostsee"
Brand search have been stagnating since 2017.
Backlink Profile Overview
124k backlinks from 500 domains.
96% of backlinks are from pages with little Page Authority.
50% of the backlinks are from German websites.
Backlinks with Page Authority of 20 and above (according to ahrefs)
HomeToGo ranks for over 120k Keywords for 500k monthly organic visits.
Main Keywords generating traffic:
Brand / search terms with brand: around 30k (6%)
Broad terms such "ferienwohnung(en)"/ Haus:
Places with "ferienwohnung"
ferienwohnung ostsee (6k)
ferienwohnung nordsee (4k)
ferienwohnung norderney (2.5k)
ferienwohnung berlin (2.3k)
ferienhaus ostsee (2k)
hausboot amsterdam (1.5k)
Content Marketing Landing Pages and Traffic
From around 5.3k pages indexed, over 2300 pages each get at least 10 visits per month.
This is achieved mainly by creating landing pages for as many cities as possible and
optimizing the page for Ferienwohnung + City / Location
Alex Bieth, Owner @ SEO Berlino and SEO Consultant