Mini case study: Juniqe (Berlin)

Juniqe (Founded: 2014) is the lifestyle brand for curated and affordable wall art, home accessories, stationery, and gifts.

Executive Summary

Number of Backlinks when excluding company top level domains is quite low considering the size and notoriety of the company.

There is lot of room for improvements for indexation, a very high proportion of the pages currently indexed do not get any organic traffic.

Google Trends (in Germany)

In blue brand search over the years. In red the brand name misspelt.

Backlink Profile Overview

• 1.37m backlinks from 871 domains but
• 6k only excluluding other tlds and
• 4k when also excluding links from kruthdesign.com (DA of 3)
• 18% of backlinks are from pages with little Page Authority.

Non brand related Backlinks with Page Authority of 25 and above (according to ahrefs)

• Lybstes. Selber machen - Lybstes.
• Coworking Toddler
• Small Caps
• Manuel Kilger Illustration
• GermanPressDays
• Wunderdata - Content Marketing for eCommerce

Organic Traffic Analysis

• Juniqe ranks for over 65k Keywords for 119k monthly organic visits.

Keyword targeting and Traffic

Main Keywords generating traffic:

• Brand / search terms with brand: around 15k (12%)
• bilder (3.5k)
• black friday (3k)
• poster (3k)
• bilder auf leinwand (2k)
• duschvorhang (1.8k)
• kissen (1.3k)
• geschenke (1.2k)
• wandbilder (1.1k)
• leinwandbilder (1.1k)
• poster kaufen (1k)

Pages with traffic compared to number of pages indexed

From around 190k pages indexed, over 775 pages each get at least 10 visits per month.