Mini case study: Modomoto (Berlin)

Modomoto (Founded: 2011) is Germany's first and largest Curated Shopping Service for men.

Executive Summary

With only 2k non-brand organic visits and ranking for very few relevant keywords; this could be due to the fact that there is still too little awareness to this service. Modomoto currently relies a lot on brand terms and would to optimize keyword targeting and original content creation to get more SEO attention.

There is a also quite a lot of work to be done to improve domain authority on the web with more quality backlinks.

Google Trends (in Germany)

Backlink Profile Overview

• 18k backlinks from 710 domains.
• 87% of backlinks are from pages with little Page Authority.
• 26% of the backlinks are from German websites.

Backlinks with Page Authority of 40 and above (according to ahrefs)

• The Cloakroom (acquired)*
  
• Akademie JAK (link not directly accessible)
  
• The Cloakroom (UK)
  
• Develop Your Future - Die IT Jobmesse für Entwickler
  
• Berlin Startups List (No Follow Link)
  

* the link which points to "www.modomoto.de/en/jobs" is canonical to the homepage with the anchor text Jobs or "Banen" in Dutch.

Organic Traffic Analysis

Modomoto ranks for over 2.8k Keywords for
6k monthly organic visits.

Keyword targeting and Traffic

Main Keywords generating traffic:
Brand / search terms with brand: around 4k (65%)

curated shopping (200)
männer lassen shoppen (30)

Pages with traffic compared to number of pages indexed

From around 237 pages indexed, over 15 pages each get at least 10 visits per month.

Keyword targeting and Traffic

Main Keywords generating traffic:

• Brand / search terms with brand: around 210k (90%)
• Germany
• apple pay (360)
• bank (300)
• online bank (200)
• US
• bank telefon (140)
• maestro card (40)
• France
• tarifs (300)
• moneybeam (170)
• la banque mobile (90)

Pages with traffic compared to number of pages indexed

• From around 15k pages indexed, over 150 pages each get at least 10 visits per month.

Site Performance for Mobile: some images affecting speed