Mini case study: Wooga (Berlin)

Wooga Founded: 2009 is a mobile-first game developer in Berlin, Germany. The company develops free-to-play mobile and social games for mobile devices, such as smartphones and tablets and social networks like Facebook.

Executive Summary

In a very competitive industry, Wooga currently relies on brand and game names for organic traffic.

Its brand name gets more visits in Germany than in the US but its games are bringing way more organic visits in the US.

Only 10 pages are getting 10 or more visits per month.

Google Trends (in Germany)

Backlink Profile Overview

• 21k backlinks from 1.8K domains.
• 68% of backlinks are from pages with little Page Authority.
• 12% of the backlinks are from German websites.

Backlinks with Page Authority of 35 and above (according to ahrefs)

• Rails Girls Summer of Code
• Apps on Google Play
• Ludicious – Zürich Game Festival
• Powered By - Apache Kafka - Apache Software Foundation (no Follow Link)
• Diamond Dash on the App Store (no Follow Link)

Organic Traffic Analysis

• Wooga ranks for over 5k Keywords for 23k monthly organic visits.

Keyword targeting and Traffic

Main Keywords generating traffic:

Huge majority of keywords are either brand or games

• Germany
• wooga (1.6k)
• bubble island(200)
• pearl's peril (50)
• june's journey (50)
• US
• pearl's peril (5k)
• june's journey (1.5k)
• wooga (1k)
• diamond dash (350)

Pages with traffic compared to number of pages indexed

From around 500 pages indexed (excluding Blog), 11 pages each get at least 10 visits per month.