Was macht https für SEO?

Was ist https

Hyper Text Transfer Protocol Secure (HTTPS) ist die abgesicherte Version von HTTP, dem Protokoll über welches die Daten zwischen Browser und verbundener Website laufen. Das “S” in HTTPS steht für “secure”. Konkret bedeutet es, dass jede Kommunikation zwischen Browser und Website verschlüsselt wird.

HTTPS ist jetzt der Normalfall.

Ursprünglich wurde HTTPS genutzt, um hoch vertrauliche Transaktionen wie Online Banking oder Bestellformulare für Onlineshopping abzusichern. Mittlerweile ist es jedoch zur Norm geworden.

Mag die Nutzung von HTTPS in der Vergangenheit einen Wettbewerbsvorteil für “early adopters” bedeutet haben, so sind diese Zeiten definitiv vorbei. Wenn Sie den Wechsel noch nicht vollzogen haben, sollte dieser auf Ihrer Prioritätenliste ganz weit oben stehen. Seit Sommer 2018 zeigt Chrome eine “nicht sicher”-Warnung an. Sie können daher davon ausgehen, dass ohne HTTPS nicht nur Ihre Position im Ranking leidet, sondern auch die Absprungrate (engl. Bounce Rate) in die Höhe schnellt.

Migration

Planen Sie Ihren Umzug (engl. Site Migration) sorgfältig und legen Sie auch fest, welche Seiten weitergeleitet werden sollen (dies sollten die wichtigsten sein) und welche nicht. Timing ist hier wichtig, um mögliche Risiken zu vermeiden: vollziehen Sie diesen Wechsel daher auf keinen Fall unmittelbar vor Ihrer Hauptsaison.


why HTTPS is important for SEO:

Security: HTTPS encrypts data transmitted between a user's browser and the website's server, ensuring that sensitive information like login credentials, personal details, and payment information remains confidential. Google and other search engines prioritize user security, so having a secure website can improve your SEO ranking.


Trust and Credibility: Websites with HTTPS display a padlock icon in the browser's address bar, indicating that the connection is secure. This visual cue builds trust with users, making them more likely to interact with your website and trust your content.


Ranking Boost: Google has explicitly stated that it uses HTTPS as a ranking signal. While it may not be the most significant factor, it can contribute to better search engine rankings. Google's aim is to provide a safe and secure browsing experience for its users, so it rewards websites that prioritize security.


Improved User Experience: A secure website can provide a better user experience. Users are more likely to engage with your content, stay longer on your site, and return if they feel that their information is safe. These positive user engagement signals can indirectly impact your SEO.


Referrer Data: When traffic passes from an HTTPS site to another HTTPS site, the referral data (the source of traffic) is preserved. This allows you to accurately track where your website traffic is coming from, which is essential for SEO and marketing analysis.


Mobile Optimization: As mobile browsing continues to grow, Google emphasizes mobile-friendly websites in its rankings. Many mobile browsers and apps also prioritize secure connections. HTTPS can contribute to a better mobile experience, which can positively impact your mobile SEO.


Avoiding "Not Secure" Warnings: Browsers like Google Chrome started displaying "Not Secure" warnings for websites without HTTPS. This can deter users from visiting your site and negatively affect your bounce rate. By implementing HTTPS, you can avoid these warnings.


E-commerce and Transactions: If you run an e-commerce website or handle online transactions, HTTPS is essential for securing sensitive customer data. It's also required for Payment Card Industry Data Security Standard (PCI DSS) compliance.


International SEO: Some countries and regions have specific regulations and requirements related to data privacy and security. Using HTTPS can help your website comply with these regulations, making it easier to expand your online presence globally.


In summary, HTTPS is important for SEO because it enhances security, trust, and user experience while also aligning with search engine ranking algorithms. As search engines continue to prioritize these factors, having an HTTPS-enabled website can be a significant advantage in the competitive world of online search. However, it's essential to stay updated with the latest SEO trends and best practices, as the SEO landscape can change over time.