SEO Optimierung

Migration Checklist

Whether for a site relaunch with a change of domain or switch to https, if the site structure is changed, some important steps need to be followed.

Top SEO Services Company

As experts on the power of clicks, we at seoberlino know how important it can be to be featured by other industry leaders.

Structured Data

Google, Bing, Yandex and Yahoo agreed on a standardised format: schema.org for providing information about a page and to classify its content. using Structured Data will enable you to improve the way your pages are displayed.

Case Study: N26

N26 is a fee-free “deposit account” online bank, Europe’s first completely mobile bank, with 2.5m customers.

SEO in Asia

For all countries: it is preferable to have a localised domain, hosted in target country, localised content adapted to target. Need to register and control traffic using respective Webmaster tools & local web services from dominating Search engines.

Case Study: Wooga

Wooga is a mobile-first game developer in Berlin, Germany. The company develops free-to-play mobile and social games for mobile devices, such as smartphones and tablets and social networks like Facebook.

Case Study: Zalando

The company follows a platform approach, offering Fashion and Lifestyle products to customers in 17 European markets.

Case Study: Modomoto

Modomoto is Germany's first and largest Curated Shopping Service for men.

Case Study: Juniqe

Juniqe is the lifestyle brand for curated and affordable wall art, home accessories, stationery, and gifts.

FromAtoB Case Study

fromAtoB.com is a journey planner and online booking platform. Users can search for a connection between two destinations within Europe (train, airplane, bus, and ride share).

Case Study: HelloFresh

HelloFresh is the largest meal-kit provider in the United States and also has operations in Canada, Western Europe (including Germany and the UK), New Zealand and Australia.

Case Study: HomeToGo

HomeToGo is according to its website "the world's largest search engine for vacation rentals.

How to get those first links

Links you proactively acquire should always drive genuine high quality traffic. If this is not the case your link is very unlikely to be useful for anything. Links you acquire as mentioned by the late Eric Ward should be where they are for reason with a PR mind.

Link Building to Brand Building

Links are still used by Google to calculate the popularity and relevancy of the pages it discovers and crawls. But to which extend compared to a few years back? And does that mean link building outreach should be done pro-actively the same way no matter what?

Beyond "mobile-first"

As mobile traffic increases, data creation on the web explodes. Google is trying to find ways to adapt to the new content. Mobile first is more than optimising your mobile version but it is the first step, especially if you currently offer a native app.

Linkbuilding Getting it right

3Ts: Trust Traffic and onTopic Or EAT (Expertise, Authority and Trust): Trusted sites with great content get traffic "Link building should help the content find the audience it was intended for and the audience find the content". (Eric Ward)

Voice Search and its challenges

Once you are ready for mobile first, the next step is to prepare your website for Voice Search.