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seo berlin
Was macht https für SEO?

technical

Hyper Text Transfer Protocol Secure (HTTPS) ist die abgesicherte Version von HTTP, dem Protokoll über welches die Daten zwischen Browser und verbundener Website laufen. Das “S” in HTTPS steht für “secure”. Konkret bedeutet es, dass jede Kommunikation zwischen Browser und Website verschlüsselt wird.



seo berlin
Mobile friendly

technical

Sofern Ihre Website nicht für Mobile Endgeräte geeignet ist, stellt dies in den meisten Fällen ein Problem dar, denn Google verfährt mittlerweile nach dem Prinzip “mobile-first”, nutzt für die Indexierung also die Mobile Website. Wenn Sie sich unsicher sind, ob Ihre Seite den Anforderungen entspricht, können Sie dies mit diesem Google Tool überprüfen.



seo berlin
Javascript & SEO

technical

Bei JavaScript Apps wie React, Angular oder View haben Suchmaschinen wie Google noch immer große Probleme, Crawling und Indexierung auf allen Seiten angemessen durchzuführen. Wenngleich sie ankündigen, im Laufe der Zeit und durch viele Seitenaufrufen (engl. Visits) gute Ergebnisse erzielen zu können, empfehlen sie für die meisten Seiten Dynamic Rendering. Derzeit ist es für die Crawler noch schwierig, JavaScript zu verarbeiten, sodass nicht alle dabei erfolgreich oder zumindest nicht auf Anhieb erfolgreich sind.




Nur auf Englisch


seo berlin

Migration Checklist

technical

Whether for a site relaunch with a change of domain or switch to https, if the site structure is changed, some important steps need to be followed.

clutch

Top SEO Services Company

guest

As experts on the power of clicks, we at seoberlino know how important it can be to be featured by other industry leaders.

seo berlin

Structured Data

technical

Google, Bing, Yandex and Yahoo agreed on a standardised format: schema.org for providing information about a page and to classify its content. using Structured Data will enable you to improve the way your pages are displayed.

seo berlin
Case Study: N26

case study
29 Mar 2019

N26 is a fee-free “deposit account” online bank, Europe’s first completely mobile bank, with 2.5m customers.

seo berlin
SEO in Asia

case study
27 May 2019

For all countries: it is preferable to have a localised domain, hosted in target country, localised content adapted to target. Need to register and control traffic using respective Webmaster tools & local web services from dominating Search engines.

seo berlin
Case Study: Wooga

case study
26 Mar 2019

Wooga is a mobile-first game developer in Berlin, Germany. The company develops free-to-play mobile and social games for mobile devices, such as smartphones and tablets and social networks like Facebook.

seo berlin
Case Study: Zalando

case study
25 Mar 2019

The company follows a platform approach, offering Fashion and Lifestyle products to customers in 17 European markets.

seo berlin
Case Study: Modomoto

case study
25 Mar 2019

Modomoto is Germany's first and largest Curated Shopping Service for men.

seo berlin
Case Study: Juniqe

case study
22 Mar 2019

Juniqe is the lifestyle brand for curated and affordable wall art, home accessories, stationery, and gifts.

seo berlin
FromAtoB Case Study

case study
17 Mar 2019

fromAtoB.com is a journey planner and online booking platform. Users can search for a connection between two destinations within Europe (train, airplane, bus, and ride share).

seo berlin
Case Study: HelloFresh

case study
14 Mar 2019

HelloFresh is the largest meal-kit provider in the United States and also has operations in Canada, Western Europe (including Germany and the UK), New Zealand and Australia.

seo berlin
Case Study: HomeToGo

case study
11 Mar 2019

HomeToGo is according to its website "the world's largest search engine for vacation rentals.

seo berlin

How to get those first links

backlinks

Links you proactively acquire should always drive genuine high quality traffic. If this is not the case your link is very unlikely to be useful for anything. Links you acquire as mentioned by the late Eric Ward should be where they are for reason with a PR mind.

seo berlin

Link Building to Brand Building

backlinks

Links are still used by Google to calculate the popularity and relevancy of the pages it discovers and crawls. But to which extend compared to a few years back? And does that mean link building outreach should be done pro-actively the same way no matter what?

seo berlin

Beyond "mobile-first"

technical

As mobile traffic increases, data creation on the web explodes. Google is trying to find ways to adapt to the new content. Mobile first is more than optimising your mobile version but it is the first step, especially if you currently offer a native app.

seo berlin

Linkbuilding Getting it right

backlinks

3Ts: Trust Traffic and onTopic Or EAT (Expertise, Authority and Trust): Trusted sites with great content get traffic "Link building should help the content find the audience it was intended for and the audience find the content". (Eric Ward)

seo berlin

Voice Search and its challenges

onpage

Once you are ready for mobile first, the next step is to prepare your website for Voice Search.




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